Total Sales

$152,850

17.2%
New Customers

2,154

12.1%
Avg. Order Value

$89.50

3.2%
Conversion Rate

3.24%

0.5%
Sales Overview
Sales Target Progress

$152,850

of $200,000 target

76.4%

Target Achievement

Sales by Region
Sales by Channel
Online Retail Wholesale Direct
Top Selling Products
# Product Units Sold Revenue Trend
1 Premium Laptop Pro 1,245 $24,900 12%
2 Wireless Headphones 2,156 $21,560 8%
3 Smart Watch Series 5 987 $19,740 3%
4 Gaming Console 654 $16,350 15%
5 4K Webcam 1,890 $15,120 22%
Sales Team Performance
Sarah Johnson
Senior Sales Rep
$45,250
112% of target
Mike Chen
Sales Rep
$38,900
97% of target
David Smith
Sales Rep
$32,100
80% of target
Lisa Wong
Junior Sales Rep
$28,600
71% of target
John Davis
Sales Rep
$27,900
69% of target
Sales Funnel
Leads

Total visitors to the website

125,650

Qualified Leads

Showed interest in products

45,230

Opportunities

Added items to cart

12,540

Customers

Completed purchase

4,075

Customer Acquisition Cost

$24.50

Average CAC

Organic Search $12.30
Social Media $18.75
Email Marketing $8.90
Paid Search $35.60
Referral $5.20